Press
Hiking.Earth brand kit
Everything you need to know to write about us or promote us
Brand logos
The horizontal logo is the primary logo and should be used in most instances. The lettering is created using the Cabin typeface. The logomark represents a mountain and the earth.
Let the logo breathe. For the logo to be recognized and easy to read, each design element must be appropriately isolated from the other elements.
Logos are the property of Jaded Ventures. The owner retains all rights.
Primary logo
Primary logo inverted
Stacked logo
Stacked logo inverted
Graphic only
Graphic only inverted
Brand colors
Please use our exact brand colors, as shown below to maintain consistency in brand representation.
#455E3B
Dark accent
#78DDAB
Light accent
#252118
Darkest text
#312C20
Dark text
#4A4230
Medium text
#635840
Light text
#F3E2CD
Borders
#FBF5EE
Light BG
#FFFFFF
White
Typography
- Base font: Cabin Regular
- Headings: Cabin 500