Hiking.Earth brand kit

Everything you need to know to write about us or promote us

Brand logos

The horizontal logo is the primary logo and should be used in most instances. The lettering is created using the Cabin typeface. The logomark represents a mountain and the earth.

Let the logo breathe. For the logo to be recognized and easy to read, each design element must be appropriately isolated from the other elements.

Logos are the property of Jaded Ventures. The owner retains all rights.

Brand colors

Please use our exact brand colors, as shown below to maintain consistency in brand representation.

Dark accent

Light accent

Darkest text

Dark text

Medium text

Light text


Light BG



  • Base font: Cabin Regular
  • Headings: Cabin 500

Brand spelling

  • Hiking.Earth
  • Hiking Earth

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